Circular Cleanup is initiated by the Norwegian Shipowners´ Association and WWF – bringing together forces from both the ocean and waste industries to create new initiatives for cleaner oceans.
Plastic waste filling our oceans is the world´s fastest growing environmental challenge. Every year 8 million tonnes of plastic reach the ocean, and if we continue with today's practice there might be more plastic than fish in the oceans by 2050. In order to ensure a clean and healthy ocean we need to prevent more plastic from reaching the ocean and at the same time clean up what is already there.
With world-leading expertise in both marine-based business and waste management Norway has a good base for solving this issue. We need to increase our efforts to create new solutions and new policy instruments for cleaner oceans.
- Harald Solberg, CEO of the Norwegian Shipowners’ Association
In the innovation project Circular Cleanup, we take on the challenge to create new initiatives and new value chains for more efficient cleanup of plastic waste. In a six-month innovation process, facilitated by Æra Strategic Innovation, we create a portfolio of solutions for cleaner oceans, demonstrating how we can move from today´s practice to next practice.