Our FacebookOur InstagramOur Twitter

Circular Cleanup

Allumni Projects and Partnerships -

Marine Environment

Female Empowerment

Ecosystem Building



Wilstar, as part of our mission to protect the oceans from threats such as plastic, joined the project Circular Cleanup in 2018.

8 million tonnes of plastic

Circular Cleanup is initiated by the Norwegian Shipowners´ Association and WWF – bringing together forces from both the ocean and waste industries to create new initiatives for cleaner oceans.

Plastic waste filling our oceans is the world´s fastest growing environmental challenge. Every year 8 million tonnes of plastic reach the ocean, and if we continue with today's practice there might be more plastic than fish in the oceans by 2050. In order to ensure a clean and healthy ocean we need to prevent more plastic from reaching the ocean and at the same time clean up what is already there.

With world-leading expertise in both marine-based business and waste management Norway has a good base for solving this issue. We need to increase our efforts to create new solutions and new policy instruments for cleaner oceans.

- Harald Solberg, CEO of the Norwegian Shipowners’ Association

Efficient cleanup

In the innovation project Circular Cleanup, we take on the challenge to create new initiatives and new value chains for more efficient cleanup of plastic waste. In a six-month innovation process, facilitated by Æra Strategic Innovation, we create a portfolio of solutions for cleaner oceans, demonstrating how we can move from today´s practice to next practice.



A Plastic Free Planet

A Plastic Free Planet has launched the first plastic free mark and the world sees its first plastic free aisle.

Read More


Supporting people who initiate sustainable lasting change to create a better world

Wilstar is the nonprofit social impact arm of the Arne and Lise Wilhelmsen family office and a space in which the Wilhelmsen family feel they can most effectively contribute to our society.

Learn More About Us